Altering your Brand for Specific Markets

Your brand is whatever someone thinks of first when they hear your name. In the worst case scenario your brand will trigger nothing; no memory, no recognition, and no emotion whatsoever. In the best case scenario your brand will trigger positive memories of your product or service. This is a fairly rough oversimplification however. For … Continue reading

Last Week at Work – A Quick Review of Accomplishments

Well, today is the first day of the last week at my current job. I’m currently the lead motion control engineer for an international company dealing in capital equipment with price points well above $10 million. It’s a decent gig where I felt like I did a lot of good, but the company is in dire straights … Continue reading

“Across the Board Cost Reduction” Done the Right Way

One of the best cost reductions you can perform is improving the efficiency of your engineering workforce. Engineers are a fixed or growing cost investment which makes their maximum utilization much more valuable than cost reducing a motion controller that might decrease reliability or performance, especially in low-volume capital equipment sales. Leverage your best resources … Continue reading

Where Does Mechatronics Fit?

I’ve worked for companies that put mechatronics and motion control engineering under electrical engineer management and I’ve worked for a company that put it under mechanical engineering management. So, what’s the right answer? Well, neither, frankly. Mechatronics is the electrical control of mechanical systems. An electrical engineering manager is unlikely to appreciate the time loss associated with … Continue reading

Obsoleting Bolts – The importance of a lead engineer you trust

Presumably, if you’re in the business of manufacturing mechatronics equipment, your company has a mechanical engineering group. Imagine, if you will, that you assemble your mechanical group and inform them that they are to no longer use bolts in their designs. After a few stunned looks some senior members of your team protest: “you’re joking,” … Continue reading