Sales Rampage – The Mistake of Selling Products that Don’t Exist

It seems obvious that you shouldn’t sell products that you don’t make (as an original equipment manufacturer). And, to be clear, I don’t mean products that you’ve developed through partnerships or complimentary equipment. At a previous job I worked as the lead motion control engineer for a company that sold capital equipment valued in excess … Continue reading

“Growth Hacking” in Engineering

The term “growth hacking” was introduced to me a few months back by an older post on the Sean Ellis’ blog “Startup Marketing” called Find a Growth Hacker for your Startup. After reading through it again, I’m finding that most companies I’ve dealt with are lacking a “growth hacker” in their engineering department. This is the person … Continue reading

Where Does Mechatronics Fit?

I’ve worked for companies that put mechatronics and motion control engineering under electrical engineer management and I’ve worked for a company that put it under mechanical engineering management. So, what’s the right answer? Well, neither, frankly. Mechatronics is the electrical control of mechanical systems. An electrical engineering manager is unlikely to appreciate the time loss associated with … Continue reading