Altering your Brand for Specific Markets

Your brand is whatever someone thinks of first when they hear your name. In the worst case scenario your brand will trigger nothing; no memory, no recognition, and no emotion whatsoever. In the best case scenario your brand will trigger positive memories of your product or service. This is a fairly rough oversimplification however. For … Continue reading

Product Focus – Turning Core Competency into Value

The internet is littered with articles about how to properly spin an existing and popular product or service into a new product or service. The idea is obvious: create a new revenue stream by tapping into new markets. Maybe it’s a popular children’s toy and the plan is to create a Saturday morning cartoon about it (ignoring, … Continue reading

Finding a Niche – Narrowing Markets instead of Widening Them

I’m writing this post on my Kindle Fire. As a tech junkie I’ve gone through three tablets so far. When the Tegra2 platform was released I bought a 10″ tablet but returned it because it was missing several online video features I wanted. About 9 months later I bought a 7″ tablet. The experience was … Continue reading

“Growth Hacking” in Engineering

The term “growth hacking” was introduced to me a few months back by an older post on the Sean Ellis’ blog “Startup Marketing” called Find a Growth Hacker for your Startup. After reading through it again, I’m finding that most companies I’ve dealt with are lacking a “growth hacker” in their engineering department. This is the person … Continue reading