SIVA in Cloud Services – The 4Ps Still Count in the Cloud

One of the first things you learn in marketing is SIVA (of the 4Ps). This stands for: Solution (the Product you’re marketing) Information (the Promotion of your product) Value (the ROI your Product can provide) Access (the Placement of your product) With the emergence of social media marketing and “holistic” marketing, it seems that the … Continue reading