• Is your company breaking into the world of mechatronics and motion control? Are you losing money on every project but aren't sure why?

    I'm Shawn Pitman and I’m an expert in mechatronics engineering. I offer engineering consulting services to OEMs of capital equipment as well as strategies for aligning your engineering efforts with market research. This site offers quick insights into the type of advice I offer to capital equipment OEMs, based on real-life experience and proven strategies, to help increase their bottom line.

    Don't settle for a bunch of letters after someone's name. Don't settle for the risk of unproven talent. Rely on industry-proven acumen to advance your company with maximum return on investment. Target larger markets more quickly and with more confidence.

SIVA in Cloud Services – The 4Ps Still Count in the Cloud

One of the first things you learn in marketing is SIVA (of the 4Ps). This stands for: Solution (the Product you’re marketing) Information (the Promotion of your product) Value (the ROI your Product can provide) Access (the Placement of your product) With the emergence of social media marketing and “holistic” marketing, it seems that the … Continue reading

Altering your Brand for Specific Markets

Your brand is whatever someone thinks of first when they hear your name. In the worst case scenario your brand will trigger nothing; no memory, no recognition, and no emotion whatsoever. In the best case scenario your brand will trigger positive memories of your product or service. This is a fairly rough oversimplification however. For … Continue reading

Product Focus – Turning Core Competency into Value

The internet is littered with articles about how to properly spin an existing and popular product or service into a new product or service. The idea is obvious: create a new revenue stream by tapping into new markets. Maybe it’s a popular children’s toy and the plan is to create a Saturday morning cartoon about it (ignoring, … Continue reading

Finding a Niche – Narrowing Markets instead of Widening Them

I’m writing this post on my Kindle Fire. As a tech junkie I’ve gone through three tablets so far. When the Tegra2 platform was released I bought a 10″ tablet but returned it because it was missing several online video features I wanted. About 9 months later I bought a 7″ tablet. The experience was … Continue reading

Sales Rampage – The Mistake of Selling Products that Don’t Exist

It seems obvious that you shouldn’t sell products that you don’t make (as an original equipment manufacturer). And, to be clear, I don’t mean products that you’ve developed through partnerships or complimentary equipment. At a previous job I worked as the lead motion control engineer for a company that sold capital equipment valued in excess … Continue reading

“Growth Hacking” in Engineering

The term “growth hacking” was introduced to me a few months back by an older post on the Sean Ellis’ blog “Startup Marketing” called Find a Growth Hacker for your Startup. After reading through it again, I’m finding that most companies I’ve dealt with are lacking a “growth hacker” in their engineering department. This is the person … Continue reading

The Ellsberg Factor – Output versus Outcome

In Michael Ellsberg’s book The Education of Millionaires he outlines an important distinction between two metrics of productivity: output and outcome. Now, as it turns out, “output” is not a strong indicator of engineering ability, nor is it a strong indicator of project progress. In fact, focus on output instead of outcome is a strong indicator of … Continue reading

Last Week at Work – A Quick Review of Accomplishments

Well, today is the first day of the last week at my current job. I’m currently the lead motion control engineer for an international company dealing in capital equipment with price points well above $10 million. It’s a decent gig where I felt like I did a lot of good, but the company is in dire straights … Continue reading

“Across the Board Cost Reduction” Done the Right Way

One of the best cost reductions you can perform is improving the efficiency of your engineering workforce. Engineers are a fixed or growing cost investment which makes their maximum utilization much more valuable than cost reducing a motion controller that might decrease reliability or performance, especially in low-volume capital equipment sales. Leverage your best resources … Continue reading

Where Does Mechatronics Fit?

I’ve worked for companies that put mechatronics and motion control engineering under electrical engineer management and I’ve worked for a company that put it under mechanical engineering management. So, what’s the right answer? Well, neither, frankly. Mechatronics is the electrical control of mechanical systems. An electrical engineering manager is unlikely to appreciate the time loss associated with … Continue reading